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个人陈述范文实例十九(申请营销学博士)

PERSONAL STATEMENT

Faced with widespread foreign capital investments and transcontinental sector involvements in the comparatively immature Chinese market, I have found that the old Chinese marketing concepts and methods are being greatly challenged in the face of tough competition. As I learn more about my major field of business and administration at a university in SSS, which is currently seeing the huge impact of foreign economic factors, I increasingly feel the urge to learn, in as many aspects as possible, western concepts and strategies of marketing in order to build a successful future career in the teaching and research of marketing in Chinese society. With this in mind, it is natural for me to plan for advanced study of marketing in the United States, the country that leads the rest of the world in this area and which has the most excellent and creative research on marketing theories and practices. I am fascinated by the doctoral marketing program at your university, especially after I read research articles authored by professors at your school. Therefore, I am very pleased to apply to this program.   

My college education has helped me to build a well-rounded background. After a series of successful academic performances in China from elementary school through high school, where tough competition starts at a young age, I was admitted into the School of Transportation & Communication at DDDUniversity in 1999, majoring in business administration. Realizing the great significance of learning the college core courses when just begining my academic career, I worked very hard on courses related to mathematics, English language proficiency, economics, computer languages and applications in management field, etc. In addition to the high GPA I earned in those courses, I deliberately trained myself to learn from all resources available. I extensively used the library, internet and a variety of academic seminars and presentations to think deeply about all conceptions of various subjects.   

Take as an example the time I took Management Theories and Market Promotion,  a course taught by an instructor who had been educated at SUNY. Through this course, I became familiar with fundamental theories in the field of management and was able to carry out many domestic and international case studies. I was particularly interested in the area of organizational theory, leading me to browse many books on this subject, and finally causing me to conclude that human factors are the absolute core of any market. This interest helped direct my research to focus on the influence of human factors on other factors in a market. At different levels of marketing, no matter the macro level, managerial level or the micro level, the methods taken should undoubtedly reflect that the human factors are in the leading roles in pricing, promotion, name brand establishment, etc. This is a very complicated topic involving social, economic, cultural and psychological perspectives. I am looking at this area as my long-term pursuit to build effective theories and practical methods, which will be applied to the Chinese market so as to contribute to the creation of a new and healthy market when China is emerging on the international market.   

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