This is an education for students who want to be prepared for work in international business and marketing. The programme prepare students to handle strategic and cultural aspects of marketing in the global arena and it is also prepare students for further research in international marketing. Teamwork with students from other nations is an essential part of the education.
Why study International Marketing in Halmstad, Sweden
Sweden is, as a small country, very dependent on international business. Many Swedish companies have been successful on the international market. Organisations such as Volvo, Saab, Scania, Ericsson, H&M, Electrolux and IKEA are just some of the Swedish names that are dependent on international marketing to succeed. As Sweden is dependent on international trade, research and education in this area has been in focus in Sweden. In Halmstad, however, the focus is not only on large, well established companies but also on new, expanding international ventures. The research in international marketing in Halmstad, which is the basis of this programme, deals e.g. with supply chain management, ethical values, and principles and international growing businesses, so called “Born Globals”.
Degrees
The program gives the degree Master of Science (one year) in Business and Economics with a major in Business Administration. Specialisation: International Marketing.
Double Degree
Halmstad University has an agreement with University of the Sunshine Coast, Australia. Together these two universities offer a double degree including master exams from both Sweden and Australia.
Specific eligibility requirements
Entrance requirement is a Bachelor’s degree in Business studies or the equivalent of 180 Swedish credit points or 180 ECTS credit at an accredited university. Basic knowledge of marketing (at least one course of 7.5 credits. The degree should include 90 Swedish credit points in Business Administration and basic knowledge in marketing. Applicants must also have written and verbal command of the English language, equivalent to English course B (passing grade) in the Swedish Secondary School system. English language proficiency demonstrated in one of the following ways: IELTS score (Academic) of 6.0 or more (with none of the sections scoring less than 5.0), TOEFL score of 550 or more (computer based test 213, internet based 79), Cambridge/Oxford - Advanced or Proficiency level, O level/GCSE, or having received a passing grade in English course B (Swedish secondary school).
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